June 6, 2008

An Austenesque Analogy of Corporate Sponsorship

Exxon Mobil is to PBS's Masterpiece Theater as Willoughby is to Marianne Dashwood: The oil company proclaimed its love, support (and funding) for a while, but then unceremoniously dumped MT on its ass in 2004.

Now it's back, courting the boring "Miss Sophia Grey," a.k.a., Nightly Business News and NOVA.

I guess their giving money to PBS in some capacity is preferable to callously seducing Colonel Brandon's helpless underage ward (which seems like the thing big oil companies do these days). But whatever.

Source: MediaWeek

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